As the Video Producer on this project I was responsible for collaborating with TAIT marketing leadership to develop a capture plan for this festival. Not only were we on the ground for this project, but also for several other events happening during the same time slot. It was a delicate balance of managing resources across different venues, in close collaboration with marketing, the client, and the various project teams.

The plan called for extensive coverage of the event and I was part of a larger on the ground team that captured interviews, behind the scenes, and festival footage over the span of one week. Afterwards, I collaborated with key stakeholders to edit and produce a 2-minute case study video that would be submitted for awards campaigns (and ultimately went on to win Telly Awards for Cinematography, Writing, and Editing), a 60-second sizzle reel for socials, a 4-minute project highlight, and various 90-second profiles on people who worked on the event’s production.