As the Video Producer on this project I was responsible for collaborating with TAIT marketing leadership to develop a capture plan for this festival. Not only were we on the ground for this project, but also for several other events happening during the same time slot. It was a delicate balance of managing resources across different venues, in close collaboration with marketing, the client, and the various project teams.

The plan called for extensive coverage of the event and I was part of a larger on the ground team that captured interviews, behind the scenes, and festival footage over the span of one week. Afterwards, I collaborated with key stakeholders to edit and produce a 2-minute case study video that would be submitted for awards campaigns (and ultimately went on to win Telly Awards for Cinematography, Writing, and Editing).

Additionally, our team deployed several other assets to assist in the storytelling and amplify the project as award wins came in. I produced and edited a 60-second sizzle reel for socials, a 4-minute project highlight, and various 90-second profiles on people who worked on the event’s production, which would become part of a series called PEEPS In Production. We also supported the campaign with carousel posts that featured hero images that myself and two others captured from the festival and social posts that showcased the specific award wins.